Everything we do is guided by a values-based set of principles upon which our manifesto has been developed
We have a point of view about the future, about what a better future looks like and how we can be achieved. The future as we wish to create it is one in which sustainable prosperity is widely shared, and is measured in terms of human flourishing and wellbeing, not material wealth.
Enterprises that succeed whilst in pursuit of this goal, guided by the manifesto, can be proud of their success, because it will have been achieved by good and honourable means. And the owners, leaders and employees will all be motivated by a stronger sense of purpose.
The Manifesto will be published soon.